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Next generation retail : how to use new technology to innovate for the future / Deborah Weinswig and Renee Hartmann.

By: Weinswig, Deborah [author.]Contributor(s): Hartmann, Renee [co-author.]Material type: Text

TextPublisher: London : KoganPage, c2023Description: xiv, 304 pages : illustrations : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-3986-0963-1Subject(s): RETAIL TRADE -- TECHNOLOGICAL INNOVATIONS | RETAIL TRADE -- TECHNOLOGICAL INNOVATIONSAdditional physical formats: ebook version :: No titleDDC classification: 658.87 LOC classification: HF 5429 W45 2023

Contents:

The changing nature of today's consumer -- Unlocking the Metaverse for retailers -- The rise of livestream shopping -- Quick commerce -- Advancing sustainability -- Driving social commerce through compelling content -- Creating retail media to monetize consumer traffic -- Supply chain -- To NFT or not? -- Bringing blockchain to retail -- Digital payments on the rice.

Summary: "While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation."-- Back cover

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Business and Accountancy	General Circulation	GC HF 5429 W45 2023 (Browse shelf(Opens below))	Available		NUFAI000004686

Includes index.

"While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation."-- Back cover

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