Next generation retail : how to use new technology to innovate for the future /
Weinswig, Deborah,
Next generation retail : how to use new technology to innovate for the future / Deborah Weinswig and Renee Hartmann. - xiv, 304 pages : illustrations : 24 cm
Includes index.
The changing nature of today's consumer -- Unlocking the Metaverse for retailers -- The rise of livestream shopping -- Quick commerce -- Advancing sustainability -- Driving social commerce through compelling content -- Creating retail media to monetize consumer traffic -- Supply chain -- To NFT or not? -- Bringing blockchain to retail -- Digital payments on the rice.
"While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation."--
978-1-3986-0963-1
2022951474
GBC2L8490 bnb
020831417 Uk
RETAIL TRADE--TECHNOLOGICAL INNOVATIONS.
RETAIL TRADE--TECHNOLOGICAL INNOVATIONS.
HF 5429 W45 2023
658.87
Next generation retail : how to use new technology to innovate for the future / Deborah Weinswig and Renee Hartmann. - xiv, 304 pages : illustrations : 24 cm
Includes index.
The changing nature of today's consumer -- Unlocking the Metaverse for retailers -- The rise of livestream shopping -- Quick commerce -- Advancing sustainability -- Driving social commerce through compelling content -- Creating retail media to monetize consumer traffic -- Supply chain -- To NFT or not? -- Bringing blockchain to retail -- Digital payments on the rice.
"While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation."--
978-1-3986-0963-1
2022951474
GBC2L8490 bnb
020831417 Uk
RETAIL TRADE--TECHNOLOGICAL INNOVATIONS.
RETAIL TRADE--TECHNOLOGICAL INNOVATIONS.
HF 5429 W45 2023
658.87
