Communication research in the Philippines : issues and methods / Elena E. Pernia
Material type:
TextPublication details: Quezon City, Philippines : University of the Philippines Press, c2004Description: vii, 127 pages: 23 cmISBN: 978-971-542-608-4Subject(s): LOC classification: P 91.5 P47 2009| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
|
NU Fairview College LRC | NU Fairview College LRC | School of Arts and Sciences | Technical Services | FIL P 91.5 P47 2009 (Browse shelf(Opens below)) | c.1 | Available | NUFAI000005788 |
Browsing NU Fairview College LRC shelves, Shelving location: Technical Services, Collection: School of Arts and Sciences Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| FIL KPM 479 C5V 2021 Civil code of the Philippines : with the family code of the Philippines as amended, code of Muslim personal laws and other relevant laws / | FIL KPM 511 M66 2023 Compendium on the law on persons and family relations / | FIL LB 2369 L33 2022 Learning modules for research writing / | FIL P 91.5 P47 2009 Communication research in the Philippines : issues and methods / | FIL PN 1991.3 E57 2008 Appropriation of colonial broadcasting : a history of early radio in the Philippines, 1922-1946 / | FIL PN 1997.85 A77 2019 Pelikulang komiks : toward a theory of Filipino film adaptation / | FIL PN 4121 D45 2006 Mind-body communication technique : an alternative way of learning and teaching public speaking / |
Includes bibliographical references.
Chapter 1: an overview into the study of communication. -- Chapter 2: some basic foundation of research. -- Chapter 3: content analysis. -- Chapter 4: reception analysis. -- Chapter 5: field research. -- Chapter 6: observing meeting: a method for studying organizational climate. -- Chapter 7: studying internet communication: analyzing web pages.-- Chapter 8: communication research in the Philippines: implications for a research agenda.-
Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication.
Click on an image to view it in the image viewer
There are no comments on this title.