Communication research in the Philippines : issues and methods / Elena E. Pernia
Material type:
TextPublication details: Quezon City, Philippines : University of the Philippines Press, c2004Description: vii, 127 pages: 23 cmISBN: 978-971-542-608-4Subject(s): LOC classification: P 91.5 P47 2009| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Arts and Sciences | Technical Services | FIL P 91.5 P47 2009 (Browse shelf(Opens below)) | c.1 | Available | NUFAI000005788 |
Includes bibliographical references.
Chapter 1: an overview into the study of communication. -- Chapter 2: some basic foundation of research. -- Chapter 3: content analysis. -- Chapter 4: reception analysis. -- Chapter 5: field research. -- Chapter 6: observing meeting: a method for studying organizational climate. -- Chapter 7: studying internet communication: analyzing web pages.-- Chapter 8: communication research in the Philippines: implications for a research agenda.-
Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication.
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