Communication research in the Philippines : (Record no. 6237)

MARC details
000 -LEADER
fixed length control field 01710nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250602173558.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250602b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-971-542-608-4
040 ## - CATALOGING SOURCE
Original cataloging agency NU FAIRVIEW
Transcribing agency NU FAIRVIEW
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P 91.5 P47 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pernia, Elena E.
Relator term author.
245 ## - TITLE STATEMENT
Title Communication research in the Philippines :
Remainder of title issues and methods /
Statement of responsibility, etc. Elena E. Pernia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Quezon City, Philippines :
Name of publisher, distributor, etc. University of the Philippines Press,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 127 pages:
Dimensions 23 cm.
365 ## - TRADE PRICE
Price amount 210.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: an overview into the study of communication. -- Chapter 2: some basic foundation of research. -- Chapter 3: content analysis. -- Chapter 4: reception analysis. -- Chapter 5: field research. -- Chapter 6: observing meeting: a method for studying organizational climate. -- Chapter 7: studying internet communication: analyzing web pages.-- Chapter 8: communication research in the Philippines: implications for a research agenda.-
520 ## - SUMMARY, ETC.
Summary, etc. Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term COMMUNICATION--RESEARCH--PHILIPPINES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
          School of Arts and Sciences NU Fairview College LRC NU Fairview College LRC Technical Services 02/11/2025 Purchased - UP Press 210.00 FIL P 91.5 P47 2009 NUFAI000005788 06/02/2025 c.1 06/02/2025 Books

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