Communication research in the Philippines : (Record no. 6237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01710nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250602173558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250602b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-542-608-4 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NU FAIRVIEW |
| Transcribing agency | NU FAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 91.5 P47 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pernia, Elena E. |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Communication research in the Philippines : |
| Remainder of title | issues and methods / |
| Statement of responsibility, etc. | Elena E. Pernia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City, Philippines : |
| Name of publisher, distributor, etc. | University of the Philippines Press, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 127 pages: |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 210.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: an overview into the study of communication. -- Chapter 2: some basic foundation of research. -- Chapter 3: content analysis. -- Chapter 4: reception analysis. -- Chapter 5: field research. -- Chapter 6: observing meeting: a method for studying organizational climate. -- Chapter 7: studying internet communication: analyzing web pages.-- Chapter 8: communication research in the Philippines: implications for a research agenda.- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | COMMUNICATION--RESEARCH--PHILIPPINES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Arts and Sciences | NU Fairview College LRC | NU Fairview College LRC | Technical Services | 02/11/2025 | Purchased - UP Press | 210.00 | FIL P 91.5 P47 2009 | NUFAI000005788 | 06/02/2025 | c.1 | 06/02/2025 | Books |
