Principles of marketing : for senior high / Ruby F. Alminar-Mutya
Material type:
TextPublication details: Mandaluyong City : Anvil Publishing Inc., c2019Description: xiii, 334 pages : illustration ; 25 cmISBN: 978-971-27-3403-8Subject(s): MARKETINGLOC classification: HF 5415 A46 2019| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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NU Fairview SHS LRC | NU Fairview SHS LRC | Senior High School | Filipiniana | FIL HF5415 A46 2019 SHS (Browse shelf(Opens below)) | c.1 | Available | NUFVSHS0000183 |
includes bibliography
Chapter 1 : The marketing system, principles, and concepts: its nature and elements -- Chapter 2 : Customer relationship, customer service, and relationship marketing -- Chapter 3 : The product -- Chapter 4 : Pricing objectives and price determination -- Chapter 5 : Place channels of distribution and physical distribution system -- Chapter 6 : Promotional mix -- Chapter 7 : Market opportunity analysis and strategic marketing -- Chapter 8 : Consumer education in the philippine context and consumer's cooperative -- Chapter 9 : Global marketing and social marketing.
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