Principles of marketing : for senior high /
Alminar-Mutya, Ruby F.
Principles of marketing : for senior high / Ruby F. Alminar-Mutya - Mandaluyong City : Anvil Publishing Inc., c2019. - xiii, 334 pages : illustration ; 25 cm.
includes bibliography
Chapter 1 : The marketing system, principles, and concepts: its nature and elements -- Chapter 2 : Customer relationship, customer service, and relationship marketing -- Chapter 3 : The product -- Chapter 4 : Pricing objectives and price determination -- Chapter 5 : Place channels of distribution and physical distribution system -- Chapter 6 : Promotional mix -- Chapter 7 : Market opportunity analysis and strategic marketing -- Chapter 8 : Consumer education in the philippine context and consumer's cooperative -- Chapter 9 : Global marketing and social marketing.
978-971-27-3403-8
MARKETING.
HF 5415 A46 2019
Principles of marketing : for senior high / Ruby F. Alminar-Mutya - Mandaluyong City : Anvil Publishing Inc., c2019. - xiii, 334 pages : illustration ; 25 cm.
includes bibliography
Chapter 1 : The marketing system, principles, and concepts: its nature and elements -- Chapter 2 : Customer relationship, customer service, and relationship marketing -- Chapter 3 : The product -- Chapter 4 : Pricing objectives and price determination -- Chapter 5 : Place channels of distribution and physical distribution system -- Chapter 6 : Promotional mix -- Chapter 7 : Market opportunity analysis and strategic marketing -- Chapter 8 : Consumer education in the philippine context and consumer's cooperative -- Chapter 9 : Global marketing and social marketing.
978-971-27-3403-8
MARKETING.
HF 5415 A46 2019
