Principles of marketing : (Record no. 5997)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01202nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250505131731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250505b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-27-3403-8 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NU FAIRVIEW |
| Transcribing agency | NU FAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 A46 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alminar-Mutya, Ruby F. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | for senior high / |
| Statement of responsibility, etc. | Ruby F. Alminar-Mutya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City : |
| Name of publisher, distributor, etc. | Anvil Publishing Inc., |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 334 pages : |
| Other physical details | illustration ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 : The marketing system, principles, and concepts: its nature and elements -- Chapter 2 : Customer relationship, customer service, and relationship marketing -- Chapter 3 : The product -- Chapter 4 : Pricing objectives and price determination -- Chapter 5 : Place channels of distribution and physical distribution system -- Chapter 6 : Promotional mix -- Chapter 7 : Market opportunity analysis and strategic marketing -- Chapter 8 : Consumer education in the philippine context and consumer's cooperative -- Chapter 9 : Global marketing and social marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senior High School | NU Fairview SHS LRC | NU Fairview SHS LRC | Filipiniana | 12/14/2022 | Purchased - Anvil Publishing Inc | FIL HF5415 A46 2019 SHS | NUFVSHS0000183 | 05/05/2025 | c.1 | 05/05/2025 | Books |
