Business to business marketing / Angelita O. Camilar-Serrano

By: Camilar-Serrano, Angelita O [author]Material type: TextTextPublication details: Intramuros, Manila : Unlimited Books, c2022Description: x, 194 pages ; 25 cmISBN: 978-621-427-121-4Subject(s): INDUSTRIAL MARKETINGLOC classification: HF 5415.1263 C36 2022
Contents:
Chapter 1 : The Nature of the Business-to-Business Market. -- Chapter 2 : Segmentation, Targeting, and Positioning in Business Marketing. -- Chapter 3 : Marketing Mix in the Business Market. -- Chapter 4 : Organizational Buying. -- Chapter 5 : Organizational Selling. -- Chapter 6 : Business to Business Service Delivery. -- Chapter 7 : Business Sourcing and Outsourcing. -- Chapter 8 : Emerging Trends and Issues in B2B Marketing.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Notes Date due Barcode
Books Books NU Fairview SHS LRC
NU Fairview SHS LRC
Senior High School Filipiniana FIL HF 5415 C36 2022 SHS (Browse shelf(Opens below)) c.1 Available asl 4-21-25 NUFVSHS0000713
Books Books NU Fairview SHS LRC
NU Fairview SHS LRC
Senior High School Filipiniana FIL HF 5415 C36 2022 SHS (Browse shelf(Opens below)) c.2 Available asl 4-21-25 NUFVSHS0000850
Books Books NU Fairview SHS LRC
NU Fairview SHS LRC
Senior High School Filipiniana FIL HF 5415 C36 2022 SHS (Browse shelf(Opens below)) c.3 Available NUFVSHS0000373
Browsing NU Fairview SHS LRC shelves, Shelving location: Filipiniana, Collection: Senior High School Close shelf browser (Hides shelf browser)
FIL HF 5415 C33 2021 SHS Principles of marketing / FIL HF 5415 C36 2021 SHS Principles of Marketing / FIL HF 5415 C36 2021 SHS Principles of Marketing / FIL HF 5415 C36 2022 SHS Business to business marketing / FIL HF 5415 C36 2022 SHS Business to business marketing / FIL HF 5415 C36 2022 SHS Business to business marketing / FIL HF 5415 C36 2022 SHS Business to business marketing /

Includes bibliographical references.

Chapter 1 : The Nature of the Business-to-Business Market. -- Chapter 2 : Segmentation, Targeting, and Positioning in Business Marketing. -- Chapter 3 : Marketing Mix in the Business Market. -- Chapter 4 : Organizational Buying. -- Chapter 5 : Organizational Selling. -- Chapter 6 : Business to Business Service Delivery. -- Chapter 7 : Business Sourcing and Outsourcing. -- Chapter 8 : Emerging Trends and Issues in B2B Marketing.

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