Business to business marketing /
Camilar-Serrano, Angelita O.
Business to business marketing / Angelita O. Camilar-Serrano - Intramuros, Manila : Unlimited Books, c2022. - x, 194 pages ; 25 cm.
Includes bibliographical references.
Chapter 1 : The Nature of the Business-to-Business Market. -- Chapter 2 : Segmentation, Targeting, and Positioning in Business Marketing. -- Chapter 3 : Marketing Mix in the Business Market. -- Chapter 4 : Organizational Buying. -- Chapter 5 : Organizational Selling. -- Chapter 6 : Business to Business Service Delivery. -- Chapter 7 : Business Sourcing and Outsourcing. -- Chapter 8 : Emerging Trends and Issues in B2B Marketing.
978-621-427-121-4
INDUSTRIAL MARKETING.
HF 5415.1263 C36 2022
Business to business marketing / Angelita O. Camilar-Serrano - Intramuros, Manila : Unlimited Books, c2022. - x, 194 pages ; 25 cm.
Includes bibliographical references.
Chapter 1 : The Nature of the Business-to-Business Market. -- Chapter 2 : Segmentation, Targeting, and Positioning in Business Marketing. -- Chapter 3 : Marketing Mix in the Business Market. -- Chapter 4 : Organizational Buying. -- Chapter 5 : Organizational Selling. -- Chapter 6 : Business to Business Service Delivery. -- Chapter 7 : Business Sourcing and Outsourcing. -- Chapter 8 : Emerging Trends and Issues in B2B Marketing.
978-621-427-121-4
INDUSTRIAL MARKETING.
HF 5415.1263 C36 2022
