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Principles of Marketing for Senior High School / Nick L. Aduana

By: Aduana, Nick L [Author]Material type: Text

TextPublication details: South Triangle, Quezon City : C & E Publishing House, Inc., c2024Description: 177 pages 27 cmISBN: 978-971-98-2011-6Subject(s): MARKETING PHILIPPINESLOC classification: HF 5415 A38 2024 SHS

Contents:

Unit I: Marketing principles and strategies. Lesson 1: Marketing and it's traditional approaches -- Lesson 2: Goals of marketing -- Lesson 3: Contemporary approaches to marketing -- Unit II: Customer relationship and customer service. Lesson 4: Relationship marketing and customer value -- Lesson 5: Relationship building strategies -- Lesson 6: Customer service strategies -- Unit III: Marketing opportunity analysis and consumer analysis. Lesson 7: Strategic marketing versus tactical marketing -- Lesson 8: The Marketing environment -- Lesson 9: Marketing research -- Lesson 10: Consumer and Business market -- Lesson 11: Market segmentation, targeting, and positioning -- Unit IV: Developing the Marketing Mix. Lesson 12: Marketing mix framework -- Lesson 13: Structure of the distribution channel -- Unit 5: Managing the marketing effort. Lesson 15: Marketing planning -- Lesson 16: Marketing implementation -- Lesson 17: Marketing control -- Lesson 18: Student workshop and presentation of the marketing plan --

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview SHS LRC	NU Fairview SHS LRC	Senior High School	Filipiniana	FIL HF 5415 A38 2024 SHS (Browse shelf(Opens below))	Available		NUFVSHS0000542

K to 12 Compliant

Includes glossary and index

Unit I: Marketing principles and strategies. Lesson 1: Marketing and it's traditional approaches -- Lesson 2: Goals of marketing -- Lesson 3: Contemporary approaches to marketing -- Unit II: Customer relationship and customer service. Lesson 4: Relationship marketing and customer value -- Lesson 5: Relationship building strategies -- Lesson 6: Customer service strategies --
Unit III: Marketing opportunity analysis and consumer analysis. Lesson 7: Strategic marketing versus tactical marketing -- Lesson 8: The Marketing environment -- Lesson 9: Marketing research -- Lesson 10: Consumer and Business market -- Lesson 11: Market segmentation, targeting, and positioning -- Unit IV: Developing the Marketing Mix. Lesson 12: Marketing mix framework -- Lesson 13: Structure of the distribution channel -- Unit 5: Managing the marketing effort. Lesson 15: Marketing planning -- Lesson 16: Marketing implementation -- Lesson 17: Marketing control -- Lesson 18: Student workshop and presentation of the marketing plan --

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