Principles of Marketing for Senior High School / (Record no. 5292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01794nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241107113322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241107b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-98-2011-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NU FAIRVIEW |
| Transcribing agency | NU FAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 A38 2024 SHS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aduana, Nick L. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing for Senior High School / |
| Statement of responsibility, etc. | Nick L. Aduana |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | South Triangle, Quezon City : |
| Name of publisher, distributor, etc. | C & E Publishing House, Inc., |
| Date of publication, distribution, etc. | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 177 pages |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 400.50 |
| 500 ## - GENERAL NOTE | |
| General note | K to 12 Compliant |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit I: Marketing principles and strategies. Lesson 1: Marketing and it's traditional approaches -- Lesson 2: Goals of marketing -- Lesson 3: Contemporary approaches to marketing -- Unit II: Customer relationship and customer service. Lesson 4: Relationship marketing and customer value -- Lesson 5: Relationship building strategies -- Lesson 6: Customer service strategies -- <br/> Unit III: Marketing opportunity analysis and consumer analysis. Lesson 7: Strategic marketing versus tactical marketing -- Lesson 8: The Marketing environment -- Lesson 9: Marketing research -- Lesson 10: Consumer and Business market -- Lesson 11: Market segmentation, targeting, and positioning -- Unit IV: Developing the Marketing Mix. Lesson 12: Marketing mix framework -- Lesson 13: Structure of the distribution channel -- Unit 5: Managing the marketing effort. Lesson 15: Marketing planning -- Lesson 16: Marketing implementation -- Lesson 17: Marketing control -- Lesson 18: Student workshop and presentation of the marketing plan -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING PHILIPPINES. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senior High School | NU Fairview SHS LRC | NU Fairview SHS LRC | Filipiniana | 07/08/2024 | Purchased - C & E | 400.50 | FIL HF 5415 A38 2024 SHS | NUFVSHS0000542 | 11/07/2024 | 11/07/2024 | Books |
