Principles of Marketing for Senior High School /
Aduana, Nick L.
Principles of Marketing for Senior High School / Nick L. Aduana - South Triangle, Quezon City : C & E Publishing House, Inc., c2024 - 177 pages 27 cm.
K to 12 Compliant
Includes glossary and index
Unit I: Marketing principles and strategies. Lesson 1: Marketing and it's traditional approaches -- Lesson 2: Goals of marketing -- Lesson 3: Contemporary approaches to marketing -- Unit II: Customer relationship and customer service. Lesson 4: Relationship marketing and customer value -- Lesson 5: Relationship building strategies -- Lesson 6: Customer service strategies --
Unit III: Marketing opportunity analysis and consumer analysis. Lesson 7: Strategic marketing versus tactical marketing -- Lesson 8: The Marketing environment -- Lesson 9: Marketing research -- Lesson 10: Consumer and Business market -- Lesson 11: Market segmentation, targeting, and positioning -- Unit IV: Developing the Marketing Mix. Lesson 12: Marketing mix framework -- Lesson 13: Structure of the distribution channel -- Unit 5: Managing the marketing effort. Lesson 15: Marketing planning -- Lesson 16: Marketing implementation -- Lesson 17: Marketing control -- Lesson 18: Student workshop and presentation of the marketing plan --
978-971-98-2011-6
MARKETING PHILIPPINES.
HF 5415 A38 2024 SHS
Principles of Marketing for Senior High School / Nick L. Aduana - South Triangle, Quezon City : C & E Publishing House, Inc., c2024 - 177 pages 27 cm.
K to 12 Compliant
Includes glossary and index
Unit I: Marketing principles and strategies. Lesson 1: Marketing and it's traditional approaches -- Lesson 2: Goals of marketing -- Lesson 3: Contemporary approaches to marketing -- Unit II: Customer relationship and customer service. Lesson 4: Relationship marketing and customer value -- Lesson 5: Relationship building strategies -- Lesson 6: Customer service strategies --
Unit III: Marketing opportunity analysis and consumer analysis. Lesson 7: Strategic marketing versus tactical marketing -- Lesson 8: The Marketing environment -- Lesson 9: Marketing research -- Lesson 10: Consumer and Business market -- Lesson 11: Market segmentation, targeting, and positioning -- Unit IV: Developing the Marketing Mix. Lesson 12: Marketing mix framework -- Lesson 13: Structure of the distribution channel -- Unit 5: Managing the marketing effort. Lesson 15: Marketing planning -- Lesson 16: Marketing implementation -- Lesson 17: Marketing control -- Lesson 18: Student workshop and presentation of the marketing plan --
978-971-98-2011-6
MARKETING PHILIPPINES.
HF 5415 A38 2024 SHS
