Tourism for CAPE unit 2 : Caribbean product development, marketing and entrepreneurship / Jody Titus-Maxwell
Material type:
TextPublication details: United States of America : [2022]Description: 126 pages ; 23 cmISBN: 979-8-46589-823-2Subject(s): TOURISM -- STUDY AND TEACHINGLOC classification: G 155 T58 2022| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | General Circulation | GC G 155 T58 2022 (Browse shelf(Opens below)) | Available | NUFAI000003985 | |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | General Circulation | GC G 155 T58 2022 (Browse shelf(Opens below)) | Available | NUFAI000005149 |
Browsing NU Fairview College LRC shelves, Shelving location: General Circulation, Collection: School of Tourism and Hospitality Management Close shelf browser (Hides shelf browser)
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| GC G 155 S77 2020 Strategic management for hospitality and tourism / | GC G 155 T47 2023 Food and wine tourism / | GC G 155 T58 2022 Tourism for CAPE unit 2 : Caribbean product development, marketing and entrepreneurship / | GC G 155 T58 2022 Tourism for CAPE unit 2 : Caribbean product development, marketing and entrepreneurship / | GC G 155 T68 2019 Tourism principles & practice | GC G 155 T68 2019 Tourism principles & practice | GC G 155 T68 2019 Tourism policy and planning : issues and challenges in implementation / |
Includes bibliographic references.
The nature of tourism products and services -- The characteristics of tourism -- Customers' needs, wants and expectations -- Importance of standards to tourism and product development -- The ideal tourism professional -- Customer service and service quality -- Service excellence as a strategic tool -- Niche markets -- Marketing concepts -- Methods of segmentation -- Key marketing tools -- Marketing strategies -- Distribution channels -- Marketing communications -- Market research -- Marketing plan -- Concepts of entrepreneurship -- Personal abilities and talents of entrepreneurs -- Attitudes and behaviours of successful tourism entrepreneurs -- opportunities for entrepreneurship -- Entrepreneurship process in tourism context -- Young entrepreneur spotlight -- Challenges to entrepreneurship -- Components of a business plan for a tourism opportunity -- Bibliography
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