Tourism for CAPE unit 2 : (Record no. 4577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01529nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240307165208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240307b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 979-8-46589-823-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUFAIRVIEW |
| Transcribing agency | NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155 T58 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Titus-Maxwell, Jody |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism for CAPE unit 2 : |
| Remainder of title | Caribbean product development, marketing and entrepreneurship / |
| Statement of responsibility, etc. | Jody Titus-Maxwell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United States of America : |
| Date of publication, distribution, etc. | [2022] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 126 pages ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature of tourism products and services -- The characteristics of tourism -- Customers' needs, wants and expectations -- Importance of standards to tourism and product development -- The ideal tourism professional -- Customer service and service quality -- Service excellence as a strategic tool -- Niche markets -- Marketing concepts -- Methods of segmentation -- Key marketing tools -- Marketing strategies -- Distribution channels -- Marketing communications -- Market research -- Marketing plan -- Concepts of entrepreneurship -- Personal abilities and talents of entrepreneurs -- Attitudes and behaviours of successful tourism entrepreneurs -- opportunities for entrepreneurship -- Entrepreneurship process in tourism context -- Young entrepreneur spotlight -- Challenges to entrepreneurship -- Components of a business plan for a tourism opportunity -- Bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM -- STUDY AND TEACHING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Tourism and Hospitality Management | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 03/07/2024 | Purchased | GC G 155 T58 2022 | NUFAI000005149 | 03/07/2024 | 03/07/2024 | Books | |||||
| School of Tourism and Hospitality Management | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 05/27/2024 | Purchased | GC G 155 T58 2022 | NUFAI000003985 | 05/27/2024 | 05/27/2024 | Books |
