Tourism for CAPE unit 2 : Caribbean product development, marketing and entrepreneurship /
Titus-Maxwell, Jody
Tourism for CAPE unit 2 : Caribbean product development, marketing and entrepreneurship / Jody Titus-Maxwell - United States of America : [2022] - 126 pages ; 23 cm.
Includes bibliographic references.
The nature of tourism products and services -- The characteristics of tourism -- Customers' needs, wants and expectations -- Importance of standards to tourism and product development -- The ideal tourism professional -- Customer service and service quality -- Service excellence as a strategic tool -- Niche markets -- Marketing concepts -- Methods of segmentation -- Key marketing tools -- Marketing strategies -- Distribution channels -- Marketing communications -- Market research -- Marketing plan -- Concepts of entrepreneurship -- Personal abilities and talents of entrepreneurs -- Attitudes and behaviours of successful tourism entrepreneurs -- opportunities for entrepreneurship -- Entrepreneurship process in tourism context -- Young entrepreneur spotlight -- Challenges to entrepreneurship -- Components of a business plan for a tourism opportunity -- Bibliography
979-8-46589-823-2
TOURISM -- STUDY AND TEACHING.
G 155 T58 2022
Tourism for CAPE unit 2 : Caribbean product development, marketing and entrepreneurship / Jody Titus-Maxwell - United States of America : [2022] - 126 pages ; 23 cm.
Includes bibliographic references.
The nature of tourism products and services -- The characteristics of tourism -- Customers' needs, wants and expectations -- Importance of standards to tourism and product development -- The ideal tourism professional -- Customer service and service quality -- Service excellence as a strategic tool -- Niche markets -- Marketing concepts -- Methods of segmentation -- Key marketing tools -- Marketing strategies -- Distribution channels -- Marketing communications -- Market research -- Marketing plan -- Concepts of entrepreneurship -- Personal abilities and talents of entrepreneurs -- Attitudes and behaviours of successful tourism entrepreneurs -- opportunities for entrepreneurship -- Entrepreneurship process in tourism context -- Young entrepreneur spotlight -- Challenges to entrepreneurship -- Components of a business plan for a tourism opportunity -- Bibliography
979-8-46589-823-2
TOURISM -- STUDY AND TEACHING.
G 155 T58 2022
