Marketing management / Dawn Iacobucci
Material type:
TextPublication details: Taguig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2023Edition: PHILIPPINE EDITIONDescription: xii, 333 pages : black and white illustrations ; 25 cmISBN: 978-981-5097-29-0Subject(s): MARKETING -- MANAGEMENTLOC classification: HF 5415.13 I3 2023
Contents:
Preface -- About the author -- Part 1 : Marketing strategy -- Part 2 : Product positioning -- Part 3 : Positioning via price, place, and promotion -- Part 4 : Positioning: Assessment through the customer lens -- Part 5 : Capstone -- Endnotes -- Index.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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NU Fairview College LRC | NU Fairview College LRC | School of Business and Accountancy | General Circulation | GC HF 5415.13 I33 2023 (Browse shelf(Opens below)) | Available | NUFAI000004196 |
Includes index
Preface -- About the author -- Part 1 : Marketing strategy -- Part 2 : Product positioning -- Part 3 : Positioning via price, place, and promotion -- Part 4 : Positioning: Assessment through the customer lens -- Part 5 : Capstone -- Endnotes -- Index.
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