Marketing management / (Record no. 4176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00941nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231128145647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231128b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-5097-29-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUFAIRVIEW |
| Transcribing agency | NUFAIRVIEWHF |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 I3 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Dawn Iacobucci |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PHILIPPINE EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Taguig City : |
| Name of publisher, distributor, etc. | Cengage Learning Asia Pte Ltd (Philippine Branch), |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 333 pages : |
| Other physical details | black and white illustrations ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 798 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- About the author -- Part 1 : Marketing strategy -- Part 2 : Product positioning -- Part 3 : Positioning via price, place, and promotion -- Part 4 : Positioning: Assessment through the customer lens -- Part 5 : Capstone -- Endnotes -- Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Business and Accountancy | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 09/25/2023 | Purchased - C & E Publishing, Inc. | 798.00 | GC HF 5415.13 I33 2023 | NUFAI000004196 | 11/28/2023 | 11/28/2023 | Books |
