Marketing management /
Iacobucci, Dawn
Marketing management / Dawn Iacobucci - PHILIPPINE EDITION - Taguig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2023. - xii, 333 pages : black and white illustrations ; 25 cm.
Includes index
Preface -- About the author -- Part 1 : Marketing strategy -- Part 2 : Product positioning -- Part 3 : Positioning via price, place, and promotion -- Part 4 : Positioning: Assessment through the customer lens -- Part 5 : Capstone -- Endnotes -- Index.
978-981-5097-29-0
MARKETING -- MANAGEMENT
HF 5415.13 I3 2023
Marketing management / Dawn Iacobucci - PHILIPPINE EDITION - Taguig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2023. - xii, 333 pages : black and white illustrations ; 25 cm.
Includes index
Preface -- About the author -- Part 1 : Marketing strategy -- Part 2 : Product positioning -- Part 3 : Positioning via price, place, and promotion -- Part 4 : Positioning: Assessment through the customer lens -- Part 5 : Capstone -- Endnotes -- Index.
978-981-5097-29-0
MARKETING -- MANAGEMENT
HF 5415.13 I3 2023
