Tourism and hospitality marketing / Maria Criselda Gatchalian-Badilla
Material type:
TextPublication details: Manila : Rex Book Store, c2021Edition: Revised EditionDescription: xii, 225 pages : black and white illustrations ; 25 cmISBN: 978-621-04-2750-9Subject(s): TOURISM -- MARKETING | HOSPITALITY -- MARKETINGLOC classification: G 155 G38 2021| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | Filipiniana | FIL G 155 G38 2021 (Browse shelf(Opens below)) | c.1 | Available | NUFAI000003663 | |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | Filipiniana | FIL G 155 G38 2021 (Browse shelf(Opens below)) | c.2 | Available | NUFAI000004524 |
Includes bibliographic references and index.
Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
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