MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01760nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240308182842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230620s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-621-04-2750-9 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUFAIRVIEW |
| Transcribing agency |
NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G 155 G38 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gatchalian-Badilla, Maria Criselda |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Tourism and hospitality marketing / |
| Statement of responsibility, etc. |
Maria Criselda Gatchalian-Badilla |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila : |
| Name of publisher, distributor, etc. |
Rex Book Store, |
| Date of publication, distribution, etc. |
c2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 225 pages : |
| Other physical details |
black and white illustrations ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TOURISM -- MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HOSPITALITY -- MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
