Tourism and hospitality marketing /
Gatchalian-Badilla, Maria Criselda
Tourism and hospitality marketing / Maria Criselda Gatchalian-Badilla - Revised Edition - Manila : Rex Book Store, c2021. - xii, 225 pages : black and white illustrations ; 25 cm.
Includes bibliographic references and index.
Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
978-621-04-2750-9
TOURISM -- MARKETING.
HOSPITALITY -- MARKETING.
G 155 G38 2021
Tourism and hospitality marketing / Maria Criselda Gatchalian-Badilla - Revised Edition - Manila : Rex Book Store, c2021. - xii, 225 pages : black and white illustrations ; 25 cm.
Includes bibliographic references and index.
Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
978-621-04-2750-9
TOURISM -- MARKETING.
HOSPITALITY -- MARKETING.
G 155 G38 2021
