Principles of Marketing / (Record no. 5708)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00954nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250212165458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250212b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-9654-30-8 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NU FAIRVIEW |
| Transcribing agency | NU FAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 S47 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Camilar-Serrano, Angelita |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | Angelita Camilar-Serrano. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing Inc., |
| Date of publication, distribution, etc. | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 394 pages ; |
| Other physical details | Illustration, |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 830.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliography, Webliography. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Marketing Principles and Strategies -- Chapter 2: Customer Relationship : Customer Service -- Chapter 3: Market Opportunity Analysis and Consumer Analysis -- Chapter 4: the Marketing Mix -- Chapter 5: Managing the Marketing Effort -- Chapter 6: Workshop and Presentation of Marketing Plan -- . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senior High School | NU Fairview SHS LRC | NU Fairview SHS LRC | Filipiniana | 11/29/2024 | Purchased | 830.00 | FIL HF 5415 C36 2021 SHS | NUFVSHS0000714 | 02/12/2025 | c.1 | 02/12/2025 | Books | ||||||
| Senior High School | NU Fairview SHS LRC | NU Fairview SHS LRC | Filipiniana | 12/18/2024 | Purchased | 1015.00 | FIL HF 56415 C36 2021 SHS | NUFVSHS0000764 | 03/19/2025 | c. 2 | 03/19/2025 | Books | ||||||
| Senior High School | NU Fairview SHS LRC | NU Fairview SHS LRC | Filipiniana | 05/08/2023 | Purchased - Unlimited Books | 600.00 | FIL HF 5415 C36 2021 | NUFVSHS0000243 | 05/09/2025 | c.3 | 05/09/2025 | Books |
