Principles of Marketing /
Camilar-Serrano, Angelita
Principles of Marketing / Angelita Camilar-Serrano - Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2021. - x, 394 pages : Illustration; 25 cm.
K to 12 Compliant.
Includes bibliography, and webliography.
Chapter 1: Marketing Principles and Strategies. -- Chapter 2: Customer Relationship : Customer Service. -- Chapter 3: Market Opportunity Analysis and Consumer Analysis. -- Chapter 4: the Marketing Mix. -- Chapter 5: Managing the Marketing Effort. -- Chapter 6: Workshop and Presentation of Marketing Plan.
978-971-9654-30-8
MARKETING
HF 5415 S47 2021
Principles of Marketing / Angelita Camilar-Serrano - Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2021. - x, 394 pages : Illustration; 25 cm.
K to 12 Compliant.
Includes bibliography, and webliography.
Chapter 1: Marketing Principles and Strategies. -- Chapter 2: Customer Relationship : Customer Service. -- Chapter 3: Market Opportunity Analysis and Consumer Analysis. -- Chapter 4: the Marketing Mix. -- Chapter 5: Managing the Marketing Effort. -- Chapter 6: Workshop and Presentation of Marketing Plan.
978-971-9654-30-8
MARKETING
HF 5415 S47 2021
