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Marketing for tourism and hospitality : a global & digital approach / Simon Hudson and Louise Hudson

By: Hudson, Simon [author]Contributor(s): Hudson, Louise [co-author]Material type: Text

TextPublication details: London : Sage Publications Ltd, c2017Description: viii, 370 pages : black and white illustrations ; 25 cmISBN: 978-1-4739-2664-6Subject(s): TARGET MARKETING | TOURISM--MARKETING | HOSPITALITY INDUSTRY--MARKETING | SPECIAL EVENTS--MARKETINGLOC classification: HF 5415.127 H83 2017

Contents:

1) Today's marketing environment -- 2) Understanding today's customer -- 3) Digital marketing -- 4) The marketing plan -- 5) The tourism and hospitality product -- 6) Pricing -- 7) Distribution -- 8) The role of advertising and sales promotions -- 9) Public relations and personal selling -- 10) The role of customer service marketing -- 11) Marketing research -- 12) Tourism marketing ethics

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Tourism and Hospitality Management	General Circulation	GC HF 5415.127 H83 2017 (Browse shelf(Opens below))	c.1	Available		nufai000004119
Books	NU Fairview College LRC	NU Fairview College LRC	School of Tourism and Hospitality Management	General Circulation	GC HF 5415.127 H83 2017 (Browse shelf(Opens below))	c.2	Available		NUFAI000004936

Includes bibliographical references and index.

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