Marketing for tourism and hospitality : (Record no. 4389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01259nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240125180751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240125b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-4739-2664-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUFAIRVIEW |
| Transcribing agency | NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.127 H83 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hudson, Simon |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for tourism and hospitality : |
| Remainder of title | a global & digital approach / |
| Statement of responsibility, etc. | Simon Hudson and Louise Hudson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage Publications Ltd, |
| Date of publication, distribution, etc. | c2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 370 pages : |
| Other physical details | black and white illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1) Today's marketing environment -- 2) Understanding today's customer -- 3) Digital marketing -- 4) The marketing plan -- 5) The tourism and hospitality product -- 6) Pricing -- 7) Distribution -- 8) The role of advertising and sales promotions -- 9) Public relations and personal selling -- 10) The role of customer service marketing -- 11) Marketing research -- 12) Tourism marketing ethics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TARGET MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM--MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HOSPITALITY INDUSTRY--MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPECIAL EVENTS--MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hudson, Louise |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Tourism and Hospitality Management | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 01/25/2024 | Purchased | GC HF 5415.127 H83 2017 | NUFAI000004936 | 01/25/2024 | c.2 | 01/25/2024 | Books | ||||||
| School of Tourism and Hospitality Management | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 04/25/2023 | Purchased | GC HF 5415.127 H83 2017 | nufai000004119 | 05/23/2024 | c.1 | 05/23/2024 | Books |
