Business model generation : a handbook for visionaries, game changers, and challengers / Alexander Osterwalder and Yves Pigneur

By: Osterwalder, Alexander [author.]Contributor(s): Pigneur, Yves [author.] | Clark, Tim, 1956- [editor and co-author]Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2010Description: 278 pages : illustration (some col.) ; 19 cmISBN: 978-0-470-87641-1Subject(s): BUSINESS PLANNING | NEW BUSINESS ENTERPRISES | STRATEGIC PLANNING | BUSINESS PLANNING | NEW BUSINESS ENTERPRISES | STRATEGIC PLANNING | INNOVATION MANAGEMENTDDC classification: 658.4/012 LOC classification: HD 30.28 O88 2010
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Books Books NU Fairview College LRC
NU Fairview College LRC
School of Business and Accountancy General Circulation GC HD 30.28 O88 2010 (Browse shelf(Opens below)) Available nufai000004729

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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