Business model generation : a handbook for visionaries, game changers, and challengers /
Osterwalder, Alexander.
Business model generation : a handbook for visionaries, game changers, and challengers / Alexander Osterwalder and Yves Pigneur - Hoboken, NJ : Wiley, c2010. - 278 pages : illustration (some col.) ; 19 cm.
Includes bibliographical references.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
978-0-470-87641-1
BUSINESS PLANNING
NEW BUSINESS ENTERPRISES.
STRATEGIC PLANNING.
BUSINESS PLANNING.
NEW BUSINESS ENTERPRISES.
STRATEGIC PLANNING.
INNOVATION MANAGEMENT.
HD 30.28 O88 2010
658.4/012
Business model generation : a handbook for visionaries, game changers, and challengers / Alexander Osterwalder and Yves Pigneur - Hoboken, NJ : Wiley, c2010. - 278 pages : illustration (some col.) ; 19 cm.
Includes bibliographical references.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
978-0-470-87641-1
BUSINESS PLANNING
NEW BUSINESS ENTERPRISES.
STRATEGIC PLANNING.
BUSINESS PLANNING.
NEW BUSINESS ENTERPRISES.
STRATEGIC PLANNING.
INNOVATION MANAGEMENT.
HD 30.28 O88 2010
658.4/012
