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Tourism : the business hospitality and of travel / Roy A. Cook, Cathy H. C. Hsu, Professor, and Joseph J. Marqua,

By: Cook, Roy A [author]Contributor(s): Hsu, Cathy H. C [author] | Marqua, Joseph J [author]Material type: Text

TextPublisher: Boston : Pearson, c2014Edition: Fifth editionDescription: xx, 388 pages, 16 unnumbered pages of plates ; 28 cm. illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 978-0-13-311353-2Subject(s): TOURISMLOC classification: G 155 C66 2014

Contents:

Introducing the world's largest industry, tourism Marketing to the traveling public Delivering quality tourism services Bringing travelers and tourism service suppliers together Capturing technology's competitive advantages Transportation Accommodations Food and beverage Attractions and entertainment Destinations Economic and political impacts of tourism Environmental and social/cultural impacts of tourism Sustaining tourism's benefits The future of tourism

Summary: "Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises" From the publisher

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Tourism and Hospitality Management	General Circulation	GC G 155 C66 2014 (Browse shelf(Opens below))	Available		nufai000004533

Includes bibliographical references and index.

Introducing the world's largest industry, tourism
Marketing to the traveling public
Delivering quality tourism services
Bringing travelers and tourism service suppliers together
Capturing technology's competitive advantages
Transportation
Accommodations
Food and beverage
Attractions and entertainment
Destinations
Economic and political impacts of tourism
Environmental and social/cultural impacts of tourism
Sustaining tourism's benefits
The future of tourism

"Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises" From the publisher

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