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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

By: Eyal, Nir [author]Material type: Text

TextPublication details: New York : Portfolio/Penguin, c2019Description: 242 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-59184-778-6Subject(s): NEW PRODUCTS | CONSUMER BEHAVIOR | CONSUMERS' PREFERENCESDDC classification: 658.5/75 LOC classification: HF 5415.153 E93 2019

Contents:

The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the bible app -- Habit testing and where to look for habit-forming opportunities

Summary: Hooked is based on Eyal's years of research, consulting, and practical experience. This new edition is updated throughout with cutting-edge research and features a new case study for creating healthy user habits. -- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Business and Accountancy	General Circulation	GC HF 5415.153 E93 2019 (Browse shelf(Opens below))	Available		NUFAI000004702

Includes bibliographical references.

Hooked is based on Eyal's years of research, consulting, and practical experience. This new edition is updated throughout with cutting-edge research and features a new case study for creating healthy user habits. -- Provided by publisher.

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