Hooked : how to build habit-forming products /
Eyal, Nir.
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - New York : Portfolio/Penguin, c2019 - 242 pages : illustrations ; 22 cm
Includes bibliographical references.
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the bible app -- Habit testing and where to look for habit-forming opportunities
Hooked is based on Eyal's years of research, consulting, and practical experience. This new edition is updated throughout with cutting-edge research and features a new case study for creating healthy user habits. --
978-1-59184-778-6
2014022222
NEW PRODUCTS.
CONSUMER BEHAVIOR.
CONSUMERS' PREFERENCES.
HF 5415.153 E93 2019
658.5/75
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - New York : Portfolio/Penguin, c2019 - 242 pages : illustrations ; 22 cm
Includes bibliographical references.
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the bible app -- Habit testing and where to look for habit-forming opportunities
Hooked is based on Eyal's years of research, consulting, and practical experience. This new edition is updated throughout with cutting-edge research and features a new case study for creating healthy user habits. --
978-1-59184-778-6
2014022222
NEW PRODUCTS.
CONSUMER BEHAVIOR.
CONSUMERS' PREFERENCES.
HF 5415.153 E93 2019
658.5/75
