Principles of marketing for senior high school revised edition/ Danilo M. Te

By: Te,Danilo M [Author]Material type: TextTextSeries: 1. Goals of marketing. 2. Marketing environment. 3. Business markets. 4. Marketing processPublication details: Quezon City, Philippines : C & E Publishing, Inc., c2023Edition: Revised editionDescription: ix, 261 pages : Illustration; 26 cmISBN: 978-971-98-2013-0Subject(s): MARKETINGLOC classification: HF 5415 T4 2023
Contents:
Chapter 1 : Marketing principles and strategies -- Chapter 2 : Customer relationship and customer service -- Chapter 3 : Market opportunity and consumer analysis -- Chapter 4 : Developing the marketing mix -- Chapter 5 : Managing the marketing process -- Chapter 6 : Workshop and presentation of marketing plan.
Summary: Every lesson features learning activities and each chapter ends with a test. Samples of a market study an a marketing plan are provided to guide the students in developing their own market study or marketing plan.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books NU Fairview SHS LRC
NU Fairview SHS LRC
Senior High School Filipiniana FIL HF 5415 T4 2023 SHS (Browse shelf(Opens below)) c.1 Available NUFVSHS0000397
Browsing NU Fairview SHS LRC shelves, Shelving location: Filipiniana, Collection: Senior High School Close shelf browser (Hides shelf browser)
FIL HF 5415 C36 2022 SHS Business to business marketing / FIL HF 5415 C36 2022 SHS Business to business marketing / FIL HF 5415 C36 2022 SHS Business to business marketing / FIL HF 5415 T4 2023 SHS Principles of marketing for senior high school revised edition/ FIL HF 550 T56 2018 SHS Business Finance : For senior high school / FIL HF 550 T56 2018 SHS Business Finance : For senior high school / FIL HF 5550 T56 2022 SHS Business Finance : For senior high school /

K to 12 Compliant

Includes glossary, bibliography, and index,

Chapter 1 : Marketing principles and strategies -- Chapter 2 : Customer relationship and customer service -- Chapter 3 : Market opportunity and consumer analysis -- Chapter 4 : Developing the marketing mix -- Chapter 5 : Managing the marketing process -- Chapter 6 : Workshop and presentation of marketing plan.

Every lesson features learning activities and each chapter ends with a test. Samples of a market study an a marketing plan are provided to guide the students in developing their own market study or marketing plan.

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