Principles of marketing for senior high school revised edition/ (Record no. 6153)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01388nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250522124739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250522b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-98-2013-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NU FAIRVIEW |
| Transcribing agency | NU FAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 T4 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Te,Danilo M. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing for senior high school revised edition/ |
| Statement of responsibility, etc. | Danilo M. Te |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City, Philippines : |
| Name of publisher, distributor, etc. | C & E Publishing, Inc., |
| Date of publication, distribution, etc. | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 261 pages : |
| Other physical details | Illustration; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 448.20 |
| 490 ## - SERIES STATEMENT | |
| Series statement | 1. Goals of marketing. 2. Marketing environment. 3. Business markets. 4. Marketing process. |
| 500 ## - GENERAL NOTE | |
| General note | K to 12 Compliant |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary, bibliography, and index, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 : Marketing principles and strategies -- Chapter 2 : Customer relationship and customer service -- Chapter 3 : Market opportunity and consumer analysis -- Chapter 4 : Developing the marketing mix -- Chapter 5 : Managing the marketing process -- Chapter 6 : Workshop and presentation of marketing plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Every lesson features learning activities and each chapter ends with a test. Samples of a market study an a marketing plan are provided to guide the students in developing their own market study or marketing plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senior High School | NU Fairview SHS LRC | NU Fairview SHS LRC | Filipiniana | 04/26/2024 | Purchased - Fully Booked | 448.20 | FIL HF 5415 T4 2023 SHS | NUFVSHS0000397 | 05/22/2025 | c.1 | 05/22/2025 | Books |
