Disciplined entrepreneurship : 24 steps of a successful startup / Bill Aulet.

Includes index.

Step 0: Getting Started -- Step 1: Market Segmentation -- Step 1a: Primary Market Research (PMR) -- Step 2: Select a Beachhead Market -- Step 3: Build an End User Profile -- Step 4: Calculate the Total Addressable Market (TAM) Size for the Beachhead Market -- Step 5: Profile the Persona for the Beachhead Market -- Step 6: Full Life Cycle Use Case -- Step 7: High-Level Product Specification 1 -- Step 8: Quantify the Value Proposition -- Step 9: Identify Your Next 10 Customers -- Step 10: Define Your Core -- Step 11: Chart Your Competitive Position -- Step 12: Determine the Customer’s Decision-Making Unit (DMU) -- Step 13: Map the Process to Acquire a Paying Customer -- Step 13a: Windows of Opportunity and Triggers -- Step 14: Calculate the Total Addressable Market Size for Follow-on Markets -- Step 15: Design a Business Model -- Step 16: Set Your Pricing Framework -- Step 17: Calculate the Lifetime Value (LTV) of an Acquired Customer -- Step 18: Design a Scalable Revenue Engine -- Step 19: Calculate the Cost of Customer Acquisition (CoCA) -- Step 20: Identify Key Assumptions -- Step 21: Test Key Assumptions -- Step 22: Define the Minimum Viable Business Product (MVBP) -- Step 23: Show That “The Dogs Will Eat the Dog Food” -- Step 24: Develop a Product Plan -- .

Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential but not linear integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success.