It's not how good you are, it's how good you want to be / by Paul Arden.
Material type:
TextPublication details: London ; New York : Phaidon, c2003Description: 128 pages. : illustrations (some col.) ; 18 cmISBN: 978-0-7148-4337-7Subject(s): ACHIEVEMENT | SELF-ACTUALIZATION (PSYCHOLOGY) | SUCCESS | SuccessDDC classification: 158.1 LOC classification: BF 637 A74 2003| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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NU Fairview SHS LRC | NU Fairview | Senior High School | General Circulation | GC BF 637 A74 2003 SHS (Browse shelf(Opens below)) | Available | NUFVSHS0000467 |
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| GC BF 637 A74 2003 SHS It's not how good you are, it's how good you want to be / | GC HG 173 G58 2017 SHS Business Finance |
Cover title.
Why do we strive for excellence when mediocrity is required?. --
So how good do you want to be?.--
You can achieve the unachievable.--
'I want to be as famous as Persil Automatic'.--
Have you noticed how the cleverest people at school are not those who make it in life?.--
The fundamentals.--
Energy. --
Do not seek praise, seek criticism. --
It's all my fault. --
Do not covet your ideas. --
Don't look for the next opportunity. The one you have in hand is the opportunity. --
Accentuate the positive. --
Eliminate the negative. --
Do not put your cleverness in front of the communication. --
Don't promise what you can't deliver. --
Know your client's aims. --
What do you do when your client won't buy. --
Don't take no for an answer. --
When it can't be done, do it. If you don't do it, it doesn't exist. --
If you can't solve a problem, it's because you're playing by the rules. --
The person who doesn't make mistakes, is unlikely to make anything. --
'Fail, fail again. Fail better'. --
It's wrong to be right. --
It's right to be wrong. --
Don't be afraid of silly ideas. --
Give yourself some spin. --
Play your cards right. --
It's not what you know. --
It's who you know. --
Don't give a speech. Put on a show. --
Getting fired can be a positive career move. --
And now for a commercial break. --
Doing a layout means having an idea. --
Compose your aid from the weakest point. --
Rough layouts sell the idea better than polished ones. --
If you get stuck, draw with a different pen. --
Suppliers are only as good as you are. --
Don't be afraid to work with the best. --
Get out of advertising. --
Do not try to win awards. --
You don't have to be creative to be creative. --
How you can make your company great. --
How a senior manager can make a big difference. --
How a junior account handler can make a big difference. --
How a media buyer can make a big difference. --
New business. --
What is meant by the word 'creative'?. --
How to improve your strike rate. --
Final thoughts. --
My finest hour. --
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