Design thinking for business growth : how to design and scale business models and business ecosystems / Michael Lewrick.

By: Lewrick, Michael [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, c2022Description: 345 pages : colored illustrations ; 19 cmContent type: text Media type: computer Carrier type: online resourceSubject(s): BUSINESS PLANNING | CORPORATIONS -- GROWTHDDC classification: 658.4/012 LOC classification: HD 30.28
Contents:
Motivation for this book -- Mindshifts -- Design thinking for business growth -- Definition of ecosystems as growth lever -- Exercise : Start thinking in terms of ecosystems. Now! -- Ecosystem Strategy -- Design lenses toolbox -- Reflection on design thinking for business growth -- Design thinking for business growth examples.
Summary: "Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."-- Provided by publisher.
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Books Books NU Fairview College LRC
NU Fairview College LRC
School of Business and Accountancy General Circulation GC HD 30.28 L49 2022 (Browse shelf(Opens below)) Available nufai000004730

Includes bibliographical references and index.

Motivation for this book -- Mindshifts -- Design thinking for business growth -- Definition of ecosystems as growth lever -- Exercise : Start thinking in terms of ecosystems. Now! -- Ecosystem Strategy -- Design lenses toolbox -- Reflection on design thinking for business growth -- Design thinking for business growth examples.

"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."-- Provided by publisher.

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