Design thinking for business growth : how to design and scale business models and business ecosystems /
Lewrick, Michael,
Design thinking for business growth : how to design and scale business models and business ecosystems / Michael Lewrick. - 345 pages : colored illustrations ; 19 cm.
Includes bibliographical references and index.
Motivation for this book -- Mindshifts -- Design thinking for business growth -- Definition of ecosystems as growth lever -- Exercise : Start thinking in terms of ecosystems. Now! -- Ecosystem Strategy -- Design lenses toolbox -- Reflection on design thinking for business growth -- Design thinking for business growth examples.
"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."--
BUSINESS PLANNING.
CORPORATIONS--GROWTH.
HD 30.28
658.4/012
Design thinking for business growth : how to design and scale business models and business ecosystems / Michael Lewrick. - 345 pages : colored illustrations ; 19 cm.
Includes bibliographical references and index.
Motivation for this book -- Mindshifts -- Design thinking for business growth -- Definition of ecosystems as growth lever -- Exercise : Start thinking in terms of ecosystems. Now! -- Ecosystem Strategy -- Design lenses toolbox -- Reflection on design thinking for business growth -- Design thinking for business growth examples.
"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."--
BUSINESS PLANNING.
CORPORATIONS--GROWTH.
HD 30.28
658.4/012
