The Filipino entrepreneur : opportunities and strategies in a growth economy : text and cases / Deogracias N. Vistan.
Material type:
TextPublication details: Mandaluyong City : Anvil Publishing, Inc., c2023Description: xiii, 214 pages : illustrations ; 26 cmISBN: 978-971-27-3763-3Subject(s): BUSINESS PEOPLE -- PHILIPPINES | ENTREPRENEUR, FILIPINOLOC classification: HD 2346 V57 2023| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Business and Accountancy | Filipiniana | FIL HD 2346 V57 2023 (Browse shelf(Opens below)) | Available | NUFAI000005010 | |
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Books
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NU Fairview SHS LRC | NU Fairview SHS LRC | Senior High School | Filipiniana | FIL HB 615 V57 2023 SHS (Browse shelf(Opens below)) | Available | NUFVSHS0000593 |
Chapter 1 : Being an entrepreneur : to b or not to be one -- Chapter 2 : Preparing yourself towards entrepreneurship -- Chapter 3 : Product or service : competition, brands and slogans -- Chapter 4 : Production, service delivery and logistics -- Chapter 5 : Pricing strategies : costs, competition and price/ demand elasticity Chapter 6 : Channels of distribution -- Chapter 7 : Traditional and digital advertising -- Chapter 8 : Financial management -- Chapter 9 : Human resources, internal audit and legal -- Chapter 10 : The future of the Philippine entrepreneurship.
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