The Filipino entrepreneur : opportunities and strategies in a growth economy : text and cases /
Vistan, Deogracias N.
The Filipino entrepreneur : opportunities and strategies in a growth economy : text and cases / Deogracias N. Vistan. - Mandaluyong City : Anvil Publishing, Inc., c2023. - xiii, 214 pages : illustrations ; 26 cm.
Chapter 1 : Being an entrepreneur : to b or not to be one -- Chapter 2 : Preparing yourself towards entrepreneurship -- Chapter 3 : Product or service : competition, brands and slogans -- Chapter 4 : Production, service delivery and logistics -- Chapter 5 : Pricing strategies : costs, competition and price/ demand elasticity Chapter 6 : Channels of distribution -- Chapter 7 : Traditional and digital advertising -- Chapter 8 : Financial management -- Chapter 9 : Human resources, internal audit and legal -- Chapter 10 : The future of the Philippine entrepreneurship.
978-971-27-3763-3
BUSINESS PEOPLE -- PHILIPPINES.
ENTREPRENEUR, FILIPINO.
HD 2346 V57 2023
The Filipino entrepreneur : opportunities and strategies in a growth economy : text and cases / Deogracias N. Vistan. - Mandaluyong City : Anvil Publishing, Inc., c2023. - xiii, 214 pages : illustrations ; 26 cm.
Chapter 1 : Being an entrepreneur : to b or not to be one -- Chapter 2 : Preparing yourself towards entrepreneurship -- Chapter 3 : Product or service : competition, brands and slogans -- Chapter 4 : Production, service delivery and logistics -- Chapter 5 : Pricing strategies : costs, competition and price/ demand elasticity Chapter 6 : Channels of distribution -- Chapter 7 : Traditional and digital advertising -- Chapter 8 : Financial management -- Chapter 9 : Human resources, internal audit and legal -- Chapter 10 : The future of the Philippine entrepreneurship.
978-971-27-3763-3
BUSINESS PEOPLE -- PHILIPPINES.
ENTREPRENEUR, FILIPINO.
HD 2346 V57 2023
