Building a storybrand : clarify your message so customers will listen / Donald Miller.
Material type:
TextPublisher: New York : HarperCollins Leadership, an imprint of HarperCollins, c2017Copyright date: ©2017Description: x, 228 pages : illustrations ; 22 cmContent type: text ISBN: 978-1-4002-0183-9Other title: Building a story brandSubject(s): BRANDING (MARKETING) | ADVERTISING -- BRAND NAME PRODUCTS | PRODUCT MANAGEMENT | MARKETING | SELLING | CUSTOMER RELATION | BUSINESS & ECONOMICS / MARKETINGDDC classification: 658.8/02 LOC classification: HF 5415.1255 M55 2017| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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NU Fairview College LRC | NU Fairview College LRC | School of Business and Accountancy | General Circulation | GC HF 5415.1255 M55 2017 (Browse shelf(Opens below)) | Available | NUFAI000004734 |
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Includes bibliographical references.
Chapter 1 : The key to being seen, heard, and understood -- Chapter 2 : The secret weapon that will grow your business -- Chapter 3 : The simple SB7 framework -- Chapter 4 : A character -- Chapter 5 : Has a problem -- Chapter 6 : And meets a guide -- Chapter 7 : Who gives them a plan -- Chapter 8 : And calls them to action -- Chapter 9 : That helps them avoid failure -- Chapter 10 : And ends in a success -- Chapter 11 : People want your brand to participate in their transformation -- Chapter 12 : Building a better website -- Chapter 13 : Using Story Brand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Description based on print version record.
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