Building a storybrand : clarify your message so customers will listen /
Miller, Donald, 1971-
Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - x, 228 pages : illustrations ; 22 cm.
Includes bibliographical references.
Chapter 1 : The key to being seen, heard, and understood -- Chapter 2 : The secret weapon that will grow your business -- Chapter 3 : The simple SB7 framework -- Chapter 4 : A character -- Chapter 5 : Has a problem -- Chapter 6 : And meets a guide -- Chapter 7 : Who gives them a plan -- Chapter 8 : And calls them to action -- Chapter 9 : That helps them avoid failure -- Chapter 10 : And ends in a success -- Chapter 11 : People want your brand to participate in their transformation -- Chapter 12 : Building a better website -- Chapter 13 : Using Story Brand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
978-1-4002-0183-9
2019716296
BRANDING (MARKETING).
ADVERTISING--BRAND NAME PRODUCTS.
PRODUCT MANAGEMENT.
MARKETING.
SELLING.
CUSTOMER RELATION.
BUSINESS & ECONOMICS / MARKETING.
HF 5415.1255 M55 2017
658.8/02
Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - x, 228 pages : illustrations ; 22 cm.
Includes bibliographical references.
Chapter 1 : The key to being seen, heard, and understood -- Chapter 2 : The secret weapon that will grow your business -- Chapter 3 : The simple SB7 framework -- Chapter 4 : A character -- Chapter 5 : Has a problem -- Chapter 6 : And meets a guide -- Chapter 7 : Who gives them a plan -- Chapter 8 : And calls them to action -- Chapter 9 : That helps them avoid failure -- Chapter 10 : And ends in a success -- Chapter 11 : People want your brand to participate in their transformation -- Chapter 12 : Building a better website -- Chapter 13 : Using Story Brand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
978-1-4002-0183-9
2019716296
BRANDING (MARKETING).
ADVERTISING--BRAND NAME PRODUCTS.
PRODUCT MANAGEMENT.
MARKETING.
SELLING.
CUSTOMER RELATION.
BUSINESS & ECONOMICS / MARKETING.
HF 5415.1255 M55 2017
658.8/02
