Hospitality marketing : principles and practices / Dogan Gursoy, Francis Buttle and David Bowie.
Material type:
TextPublication details: London : Routledge/Taylor & Francis Group, c2023Edition: Fourth editionDescription: xvi, 402 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-032-03026-5Subject(s): HOSPITALITY INDUSTRY -- MARKETING | HOTELS -- MARKETINGDDC classification: 647.940688 LOC classification: TX 911.3 G87 2023| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | General Circulation | GC TX 911.3 G87 2023 (Browse shelf(Opens below)) | Available | NUFAI000004918 |
Includes bibliographical references and index.
Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the hospitality experience -- Locating the offer -- Pricing the offer and revenue management -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Measuring and managing customer satisfaction and word-of-mouth (WOM) -- Relationship marketing -- Marketing planning.
"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- Provided by publisher.
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