Hospitality marketing : (Record no. 4661)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02099cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22408866 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240318153223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220202s2023 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022004989 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-032-03026-5 |
| Qualifying information | (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3 G87 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Edition number | 23/eng/20220611 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gursoy, Dogan, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Hospitality marketing : |
| Remainder of title | principles and practices / |
| Statement of responsibility, etc. | Dogan Gursoy, Francis Buttle and David Bowie. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge/Taylor & Francis Group, |
| Date of publication, distribution, etc. | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 402 pages ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the hospitality experience -- Locating the offer -- Pricing the offer and revenue management -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Measuring and managing customer satisfaction and word-of-mouth (WOM) -- Relationship marketing -- Marketing planning. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HOSPITALITY INDUSTRY |
| General subdivision | MARKETING. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HOTELS |
| General subdivision | MARKETING. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buttle, Francis, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowie, David, |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Tourism and Hospitality Management | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 03/18/2024 | Purchased | GC TX 911.3 G87 2023 | NUFAI000004918 | 03/18/2024 | 03/18/2024 | Books |
