Sales marketing and PR in service industry / 3G E-Learning LLC

Includes index.

Chapter 1 : Introduction to marketing management -- Chapter 2 : Managing marketing channels -- Chapter 3 : Marketing communications -- Chapter 4 : Sales management and personal selling -- Chapter 5 : Salesmanship recruitment, selection, and sales training -- Chapter 6 : Marketing segmentation, targeting, and positioning -- Chapter 7 : Public relations -- Chapter 8 : Social media for public relations and customer relation.

'The role of public relations in the service industry is very important nowadays because every retail company faces competition regardless of their niche. PR helps organizations enjoy an advantage over others by developing good relationships with key people. These key people are often in charge of making decisions, and include individuals like managers, journalists, and government officials. A public relations department is usually an internal unit within an organization; a unit that creates and maintains a favorable public image for its employer or client. Its goal is to promote an idea, product or business. A PR department will try to gain media coverage for its client company's actions and achievements.As laid out in the Table of Contents, third edition of Sales Marketing and PR in Service Industry presents the coverage in eight chapters. The content coverage is updated and new topics are added in this edition.This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently Whileselling is a vital element of hospitality marketing, sales strategies shouldbe integrated into the markding plan and are consistent with a marketing orientation. Keeping the audience well-informedabouta businessanchts services is of utmost importance for any organization. For any company, its main objective is to market and soltits services or products profitably.'-- Back cover