Sales marketing and PR in service industry / (Record no. 4635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02614nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240312145656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240312b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-98467-985-7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUFAIRVIEW |
| Transcribing agency | NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 T47 2023 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | 3G E- Learning, LLC |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Sales marketing and PR in service industry / |
| Statement of responsibility, etc. | 3G E-Learning LLC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | 3G E-Learning LLC |
| Date of publication, distribution, etc. | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 438 pages : |
| Other physical details | colored illustrations ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 5760 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 : Introduction to marketing management -- Chapter 2 : Managing marketing channels -- Chapter 3 : Marketing communications -- Chapter 4 : Sales management and personal selling -- Chapter 5 : Salesmanship recruitment, selection, and sales training -- Chapter 6 : Marketing segmentation, targeting, and positioning -- Chapter 7 : Public relations -- Chapter 8 : Social media for public relations and customer relation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 'The role of public relations in the service industry is very important nowadays because every retail company faces competition regardless of their niche. PR helps organizations enjoy an advantage over others by developing good relationships with key people. These key people are often in charge of making decisions, and include individuals like managers, journalists, and government officials. A public relations department is usually an internal unit within an organization; a unit that creates and maintains a favorable public image for its employer or client. Its goal is to promote an idea, product or business. A PR department will try to gain media coverage for its client company's actions and achievements.As laid out in the Table of Contents, third edition of Sales Marketing and PR in Service Industry presents the coverage in eight chapters. The content coverage is updated and new topics are added in this edition.This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently Whileselling is a vital element of hospitality marketing, sales strategies shouldbe integrated into the markding plan and are consistent with a marketing orientation. Keeping the audience well-informedabouta businessanchts services is of utmost importance for any organization. For any company, its main objective is to market and soltits services or products profitably.'-- |
| Assigning source | Back cover |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Business and Accountancy | NU Fairview College LRC | NU Fairview College LRC | General Circulation | 03/12/2024 | Purchased | 5760.00 | GC HF 5415 T47 2023 | NUFAI000005128 | 03/12/2024 | 03/12/2024 | Books |
