Marketing for tourism and hospitality : a global & digital approach / Simon Hudson and Louise Hudson
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TextPublication details: London : Sage Publications Ltd, c2017Description: viii, 370 pages : black and white illustrations ; 25 cmISBN: 978-1-4739-2664-6Subject(s): TARGET MARKETING | TOURISM--MARKETING | HOSPITALITY INDUSTRY--MARKETING | SPECIAL EVENTS--MARKETINGLOC classification: HF 5415.127 H83 2017| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | General Circulation | GC HF 5415.127 H83 2017 (Browse shelf(Opens below)) | c.1 | Available | nufai000004119 | |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | General Circulation | GC HF 5415.127 H83 2017 (Browse shelf(Opens below)) | c.2 | Available | NUFAI000004936 |
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| GC G 156 L44 2024 Sustainable travel : for dummies / | GC G 465 F58 2017 502 must-visit journeys | GC G 516 L66 2013 Lonely planet's 1000 ultimate adventure | GC HF 5415.127 H83 2017 Marketing for tourism and hospitality : a global & digital approach / | GC HF 5415.127 H83 2017 Marketing for tourism and hospitality : a global & digital approach / | GC HF 5549.2 H86 2020 Human resource management in an emerging South Asian economy / | GC HF 5549.5 G63 2010 Linchpin: Are you indispensable? |
Includes bibliographical references and index.
1) Today's marketing environment -- 2) Understanding today's customer -- 3) Digital marketing -- 4) The marketing plan -- 5) The tourism and hospitality product -- 6) Pricing -- 7) Distribution -- 8) The role of advertising and sales promotions -- 9) Public relations and personal selling -- 10) The role of customer service marketing -- 11) Marketing research -- 12) Tourism marketing ethics
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