Introduction to meetings, incentives, conferences, and events management (MICE) / Lansangan-Cruz, Zenaida
Material type:
TextPublication details: Manila : Rex Book Store, c2020Edition: First EditionDescription: vi, 214 pages : black and white illustrations ; 25 cmSubject(s): SPECIAL EVENTS -- MANAGEMENT | MEETINGS | MEETINGS -- PLANNINGLOC classification: GT 3406 L37 2020| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | Filipiniana | FIL GT 3406 C78 2020 (Browse shelf(Opens below)) | c.1 | Available | NUFAI000003162 | |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | Filipiniana | FIL GT 3406 C78 2020 (Browse shelf(Opens below)) | c.2 | Available | NUFAI000003163 | |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | Filipiniana | FIL GT 3406 L37 2020 (Browse shelf(Opens below)) | c.3 | Checked out | 07/01/2025 | NUFAI000004525 |
Includes bibliographic references and index.
Chapter 1 : The meaning and importance of MICE -- Chapter 2 : Key players in the MICE Industry and their roles in the tourism and hospitality industry -- Chapter 3 : MICE planners -- Chapter 4 : MICE planning -- Chapter 5 : MICE management -- Chapter 6 : Marketing MICE -- Chapter 7 : Financial management of MICE -- Chapter 8 : Risk management -- Chapter 9 : The role of ethics in the MICE industry -- Chapter 10 : Technology for the MICE industry Chapter 11 : Changes affecting the MICE industry in the next millennium -- Chapter 12 : Special events management.
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