Introduction to meetings, incentives, conferences, and events management (MICE) /
Lansangan-Cruz, Zenaida
Introduction to meetings, incentives, conferences, and events management (MICE) / Lansangan-Cruz, Zenaida - First Edition - Manila : Rex Book Store, c2020. - vi, 214 pages : black and white illustrations ; 25 cm.
Includes bibliographic references and index.
Chapter 1 : The meaning and importance of MICE -- Chapter 2 : Key players in the MICE Industry and their roles in the tourism and hospitality industry -- Chapter 3 : MICE planners -- Chapter 4 : MICE planning -- Chapter 5 : MICE management -- Chapter 6 : Marketing MICE -- Chapter 7 : Financial management of MICE -- Chapter 8 : Risk management -- Chapter 9 : The role of ethics in the MICE industry -- Chapter 10 : Technology for the MICE industry Chapter 11 : Changes affecting the MICE industry in the next millennium -- Chapter 12 : Special events management.
SPECIAL EVENTS -- MANAGEMENT.
MEETINGS.
MEETINGS -- PLANNING.
GT 3406 L37 2020
Introduction to meetings, incentives, conferences, and events management (MICE) / Lansangan-Cruz, Zenaida - First Edition - Manila : Rex Book Store, c2020. - vi, 214 pages : black and white illustrations ; 25 cm.
Includes bibliographic references and index.
Chapter 1 : The meaning and importance of MICE -- Chapter 2 : Key players in the MICE Industry and their roles in the tourism and hospitality industry -- Chapter 3 : MICE planners -- Chapter 4 : MICE planning -- Chapter 5 : MICE management -- Chapter 6 : Marketing MICE -- Chapter 7 : Financial management of MICE -- Chapter 8 : Risk management -- Chapter 9 : The role of ethics in the MICE industry -- Chapter 10 : Technology for the MICE industry Chapter 11 : Changes affecting the MICE industry in the next millennium -- Chapter 12 : Special events management.
SPECIAL EVENTS -- MANAGEMENT.
MEETINGS.
MEETINGS -- PLANNING.
GT 3406 L37 2020
