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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.

By: Moffitt, Sean [author]Contributor(s): Dover Mike [author]Material type: Text

TextPublication details: New York : Mc Graw-Hill, c2011Description: xv, 318 pages : Illustrations ; 23 cmISBN: 978-0-07-174927-5Subject(s): BRANDING ( MARKETING ) | PRODUCT MANAGEMENTLOC classification: HD 69 M64 2011

Contents:

The birth of wikibrands: from ownership, trust, want, preference, love, and now participation a 150-year fascination The Wikibrand rallying cry: the new "mad men" A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore A wikibrand culture: changing your mind-set about the brand customer Focus: if I don't know where you're going, I don't want you getting there fast Language and content : business gets humanized and presses the "awesome" button Incentives, motivations, and outreach: brand fans do it for themselves, not for you Rules, guidelines and rituals: this is how we do things, and that's ok Tools and platforms: if you build it, they may come Community development: the life stages of a wikibrand community Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions Community management: how to build a brand garden, not a ghost town Measurement and metrics: the imperfect science of monitoring wikibrand performance The personal wikibrand: your brand is what they say about you when you're not in the room The future: brand participation comes alive in the company Reference guide: wikibrands extended.

Summary: Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. publisher description

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Business and Accountancy	General Circulation	GC HD 69 M64 2011 (Browse shelf(Opens below))	Available		NUFAI000003023

Includes references and index.

The birth of wikibrands: from ownership, trust, want, preference, love, and now participation
a 150-year fascination
The Wikibrand rallying cry: the new "mad men"
A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path
The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore
A wikibrand culture: changing your mind-set about the brand customer
Focus: if I don't know where you're going, I don't want you getting there fast
Language and content : business gets humanized and presses the "awesome" button
Incentives, motivations, and outreach: brand fans do it for themselves, not for you
Rules, guidelines and rituals: this is how we do things, and that's ok
Tools and platforms: if you build it, they may come
Community development: the life stages of a wikibrand community
Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions
Community management: how to build a brand garden, not a ghost town
Measurement and metrics: the imperfect science of monitoring wikibrand performance
The personal wikibrand: your brand is what they say about you when you're not in the room
The future: brand participation comes alive in the company
Reference guide: wikibrands extended.

Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. publisher description

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