MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02266nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240508111919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230620s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-07-174927-5 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUFAIRVIEW |
| Transcribing agency |
NUFAIRVIEW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 69 M64 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moffitt, Sean |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Wikibrands : reinventing your company in a customer-driven marketplace / |
| Statement of responsibility, etc. |
Sean Moffitt and Mike Dover. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Mc Graw-Hill, |
| Place of publication, distribution, etc. |
New York : |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 318 pages : |
| Other physical details |
Illustrations ; |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP 290.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The birth of wikibrands: from ownership, trust, want, preference, love, and now participation<br/>a 150-year fascination<br/>The Wikibrand rallying cry: the new "mad men"<br/>A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path<br/>The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore<br/>A wikibrand culture: changing your mind-set about the brand customer<br/>Focus: if I don't know where you're going, I don't want you getting there fast<br/>Language and content : business gets humanized and presses the "awesome" button<br/>Incentives, motivations, and outreach: brand fans do it for themselves, not for you<br/>Rules, guidelines and rituals: this is how we do things, and that's ok<br/>Tools and platforms: if you build it, they may come<br/>Community development: the life stages of a wikibrand community<br/>Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions<br/>Community management: how to build a brand garden, not a ghost town<br/>Measurement and metrics: the imperfect science of monitoring wikibrand performance<br/>The personal wikibrand: your brand is what they say about you when you're not in the room<br/>The future: brand participation comes alive in the company<br/>Reference guide: wikibrands extended. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. |
| Expansion of summary note |
publisher description |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRANDING ( MARKETING ). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PRODUCT MANAGEMENT. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dover Mike |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
